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Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

200 mm × 270 mm (7.87 in × 10.62 in)

Page Count

352 + Cover

Paper Stock

Mixed coated and uncoated

Number of Colors




Threat stitching, perfect bound


Times New Roman

This piece is available for purchase for €45,00 + shipping

What’s better than a compendium of sorts of great work under a single cover? A series of three, of course. With a busy and colorful cover design that is carried on in the inside, the Fresh series is high powered eye candy. So take a look and if you are not inspired by what you see, then I don’t know what will get your juices flowing.

Fresh combines a collection of international contemporary illustration used in a wide range of styles and techniques. Presented as a series of three volumes: Object, Public and Print. From personal work to commercial illustrations, from fashion to street art, from two-dimensional to sculptural approaches — the Fresh series features more than 1,400 works of illustrative art. The selection of works reproduced in Fresh was considered by a jury of professional illustrators including Johannes König, Michael Luz, Mone Maurer, Raban Ruddigkeit and André Rösler. Fresh is edited by designers of Slanted magazine and weblog from the German Studio MAGMA Brand Design.

Fresh 1 - Object explores illustration situated within a sculptural or spatial environment as well as celebrating various techniques of applied illustration for three-dimensional objects and products, from fashion to industrial design.

Fresh 2 - Public studies ideas behind the notion of street-art, graffiti and illustration in relation to architecture, in-store graphics and public space. Questioning the boundaries of staged illustration, the concept of permanence and spatial awareness.

Fresh 3 - Print provides a cutting edge presentation of illustration using its immediate material. Revealing personally ornamented relations to fashion illustration and commercially produced work for books, magazines, flyers and brochures.

<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series ---<em />Fresh</em> Book Series


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Fresh Book Series


Production Method



Edited by Slanted, MAGMA Brand Design GmbH and Co. KG
Creative Direction: Lars Harmsen

Managing Editor and Art Direction: Philipp Louven
Assistants: Julian Muller, Jan Kiesswetter
Copy Editor: Christiane Blass
Copy Proof reading: David Millhouse, Michael Scuffil



Grafiche Flaminia

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 28, 2011


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End