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Quantity Produced

750 each

Production Cost

$600 (or so, it was ganged with a bigger job)

Production Time

1 Week

Dimensions (Width × Height × Depth)

Large: 18 in × 26 in
Small: 18 in × 12 in

Page Count

Paper Stock

Finch Opaque, 80 lb Text

Number of Colors

2 Spot





This piece is available for purchase for $7.50 Large / $5.00 Small + Shipping

This project started because we had some space left on the last signature of the FPO Awards Book (which is coming soon!). It was a 18-by-12-inch spot. Big enough for a small print, which was our initial instinct, but the paper wasn’t thick enough to be a print. So we decided on a wrapping paper. After designing it and printing out the 18-by-12-inch sheet we thought it was too small to wrap anything bigger than a book or DVD, so we added one more “signature” to the job and ended up with a bigger size of 18 by 26, good enough for larger gifts.

The idea is to create a Twitter-activating wrapping paper based on the hash tags #WhatIWishIGot, the hope when receiving a gift, and #WhatIGot, the reality that sets in after opening it. The wrapping paper is printed double-sided so the outside is a prelude to the inside.

The wrapping paper is available for purchase here

This was a super straightforward print job, so there are no hard-earned lessons other than always ask your printer if there is any space left on the sheet, you might be able to squeeze in a business card.

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper ---

WhatIWishIGot Wrapping Paper

Roll over image above for wrapping paper in action.


WhatIWishIGot Wrapping Paper

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--- WhatIWishIGot Wrapping Paper ---


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 18, 2011


Filed Under

Wrapping Paper


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End