ADV @ UNDERCONSIDERATION      Peek here for details





AIGA Rhode Island

Quantity Produced


Production Cost


Production Time

20 hours

Dimensions (Width × Height × Depth)

Booklet: 8 in × 5.5 in
Cards: 3.5 in × 5 in

Page Count

Paper Stock

French Paper, Speckletone Starch White

Number of Colors

2 Spot




Karnak Pro


For a piece on the ocean state AIGA, letterpress with a flood coating could not be more appropriate. Finally inspiring me to learn what “quahog” means, these trading cards contain cute trivia and simple imagery. It’s like a 4th grade state facts project made by graphic designers-all the fun without the mess.

The concept of the design is “ocean state” so the method of letterpressing was important to that message as it adds to the finished texture and worn nautical look. Each piece was hand printed, unique and collectible.
Flood coating on a Vandercook requires time and patience. Although the result I wanted was a look that was worn or aged, it still required a little work to get that look just right and consistent through out the entire run.

AIGA Rhode Island Promotion ---
AIGA Rhode Island Promotion ---
AIGA Rhode Island Promotion ---


Recent Posts



AIGA Rhode Island Promotion


Production Method




Linchpin Agency: Michael J. Chevalier



Michael J. Chevalier at AS220 Community Print Shop

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 12, 2011


Filed Under

Promotional Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End