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Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

French Poptone, Starch White, 140 lb Cover, custom duplexed

Number of Colors

3 Pantone spot + 1 spot varnish - both sides




Custom diecut; custom duplex


ATOMICvibe logotype: custom


Though the studio name makes me want to search for the “on” button, these cards communicate literal energy and a microscopic attention to detail. Each printing process was carefully selected to represent the brand, producing a visual fusion of science and design.

These cards were designed to compliment the aesthetic I’ve established for my art and graphic design studio’s visual identity. I define the ATOMICvibe as the “a-HA!” moment of clarity in the creative process. Like nuclear fusion, it’s when tiny ideas coalesce, and then explode into beautiful design. The logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, is meant to symbolize the path of electrons. The mark is inspired by retro imagery from the Atomic Age such as science, the Space Race, Sputnik, and the iconic George Nelson Ball Clock.

The cards feature a custom, hexagonal die cut, which is inspired by the shape of the logo. To preserve the deep impressions on either side, the fronts and backs were printed separately, and then custom duplexed together. This gives each card some serious thump factor. Since the card uses a logo and other elements designed with intentional misregistration, and a paper stock flecked with visible fibers, I chose letterpress over offset specifically because its imperfect printing process lent itself perfectly to my retro-inspired aesthetic.

Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card ---
Atomic Vibe Business Card


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 5, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End