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Red Square Agency

Quantity Produced

Letterhead, 2nd sheets, envelopes: 2,000
Business cards: 250 each of 72

Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

Letterhead, 2nd sheets: 8.5 in × 11 in
Envelope: #10 (4 1/8 in × 9 1/2 in)
Business cards: 3.5 in × 2 in

Page Count

Paper Stock

Classic Crest Solar White

Number of Colors

2 Spot




Trade Gothic
Helvetica Neue


This stationery truly makes Red Square Agency look like a team player. Giving homage to the founder while toying with his image, this collection of business papers is cohesive, engaging, and fun. It kind of makes me wish the founder was a swimsuit model though…

The whole is greater than the sum of its parts. The culture of Red Square Agency is captured in a single photo of founder Richard Sullivan Sr. and is used to inject personality in the agency’s new stationery. A halftone pattern of squares is applied to the image and printed in two PMS colors. The larger image is divided over four pieces of letterhead, 60 business cards and envelope liners appearing abstract on an individual piece of stationery. Put them all together, and it’s our beloved founder in all his glory. Every piece of communication is an opportunity to convey our culture and brand strategy. Designing our business papers in a way that is unexpected and surprising brings delight to people and ultimately affinity for our brand.

Red Square Stationery ---
Red Square Stationery ---
Red Square Stationery ---
Red Square Stationery ---
Red Square Stationery ---
Red Square Stationery ---
Red Square Stationery


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Red Square Stationery


Production Method




Founder/subject/sport: Richard Sullivan Sr.
Designer: Ryan Lundy
Copywriter: Ken Ziegler
Associate creative director: Wally Hitchcock
Creative director: Diana Nichols
Print producer: Julie Palmer



Gwin’s Commercial Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 7, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End