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BROWSE
Dimensions (Width × Height × Depth)
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Page Count
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Paper Stock
Dutch felt
Number of Colors
CMYK
Varnishes
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Binding
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Typography
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If I could have one wish, it would be for everything to make me feel as excited as I did when opening this mailer. Filled with whimsical treasures like a gratitude stone, wish capsule, toy alien and a confetti popper, each surprise delighted me more than the last. Fortune-telling goodies aside, the unique cone package and fanciful typography create a thoroughly polished cornucopia that’s anything but corny.
This summer we wanted to come up with something special to promote our 40th Anniversary. Originally we came up with the concept of a “party in a box”. After doing tons of research we came across a company called Tops Malibu who did a really fun product called a “surprise cornucopia”. Once we saw it we knew it could be the perfect piece to customize for our mailing.
We worked with Tops and supplied them with a custom cone and message to put inside. The production on these pieces was simple and the cost was minimal - the bulk of the cost came from the actual cornucopias. After all of our custom printed pieces were finished we sent them to Tops and they were fulfilled there.
Travel + Leisure 40th Anniversary Mailer
Production Method
Digital
Design
Designer: Phil Schumacher
Art Director: Jill Sabato
Production Manager: Caitlin Higgins
Copywriter: Brendan Flaherty
Printing
Product: Tops Malibu
Printing: Logon
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 8, 2011
Filed Under
Digital
Self promotion
Tagged with
CMYK
cornucopia
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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