ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

Production Time

2 Months

Dimensions (Width × Height × Depth)

10 cm × 14 cm (3.9 in × 5.5 in)

Page Count

Paper Stock

book-binding cardboard 1000 g

Number of Colors



1 UV





As part of a new year’s special event, Hermès thanked guests to their Athens store with these hand-embroidered cards commemorating the contemporary artisan concept that informed Hermès 2011.

The holiday illustration (with our studio’s signature dot pattern) was silk-screened on book-binding cardboard. The Hermès brand orange color thread revealed “2012” by connecting the laser cut holes aligned on a custom-made type.

In the process of making this card we faced 2 problems. First the card-board was really rough and it was absorbing the white ink. To go fix that, my printer had to first silkscreen a UV varnish in advance to seal the cardboard, preventing the white color ink from soaking into the card.

The second problem was the laser cut that created the holes by burning the paper. While embroidering the card, the thread was getting really dirty by the time the second number was finished. I therefore had to constantly clean the thread and the holes and keep the needle in a cumbersome way.

Hermès Holiday Card ---
Hermès Holiday Card ---
Hermès Holiday Card ---
Hermès Holiday Card ---
Hermès Holiday Card


Recent Posts



Hermès Holiday Card


Production Method









This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 31, 2012


Filed Under

Holiday Card


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End