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Madison Design Group

Quantity Produced


Production Cost


Production Time

5 Days

Dimensions (Width × Height × Depth)

9 in × 12 in

Page Count

Paper Stock

Mohawk Solutions Feltweave 100lb. Cover

Number of Colors








While I’m having a bit of trouble getting over the lack of chocolate in this Advent calendar, there certainly are plenty of tantalizing typographical treats to tempt my taste-buds. Each window reveals tasty fun facts or sweet activities that drive traffic to Madison Design Group’s newly re-launched website—spreading cheer that doesn’t go straight to your rear.

Every year we invite our clients, friends, and co-workers to a holiday happy hour with an invitation paired with a take-away. Trying to keep with the holiday theme, we decided to create an advent calendar that would be filled with fun, holiday facts, images, or activities linked to our website and Facebook page, creating anticipation for the holiday season, and giving us an opportunity to show our fun side. As a marketing piece, this announces the re-launch of our website, but most of all, this piece puts cheer and merriness in other offices.

The biggest difficulty was the die-cut. It was prepared with a normal advent calendar in mind, but the feltweave paper proved prone to ripping, especially when the windows were designed small. The original design included a micro-perforation for the two sides, but had to be later changed to include a cut with only small dot of un-cut paper. This allowed for much easier opening of the windows without ripping.

Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar ---
Madison Design Group Advent Calendar


Recent Posts



Madison Design Group Advent Calendar


Production Method






Sarah Fukatsu
Jonathan Albers
Sean Braemer
Lindsey Meyer
Allison Leidy
Kyle Raum
Tricia Bateman



RPI Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 17, 2012


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End