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BROWSE
Client
Self-Promotion
Quantity Produced
200
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
12 in × 18 in
Page Count
–
Paper Stock
Kraft Paper
Number of Colors
1
Varnishes
–
Binding
–
Typography
Akzidenz Grotesk
Unlike many of its “gift-that-keeps-giving” counterparts, this holiday card not only doesn’t give you anything, its recycled paper and one-color printing say, “it’s ok, you can get rid of me, i don’t expect you to keep me around.” Refreshing.
As we’ve done in the past, we took the money we would have spent on expensive holiday gifts and redistributed it to charities. The idea of the card this year was to pair six common holiday gifts with six charities. We calculated how many of those gifts would equal the donation we made to each charity. The result was humorous gift/charity pairings and copy like “We donated the monetary equivalent of 7 deluxe fruit cakes to Amnesty International.” To redirect as much money as possible we kept the production costs to a minimum by printing only one color on kraft paper. Sourcing your own paper and trimming it for the printer saves a lot of money, but takes a REALLY long time.
Monnet Design Holiday Card 2011
Production Method
Offset
Design
Monnet Design:
Creative Direction + Copywriting: Stéphane Monnet
Design + Illustration: Agnes Wong
Printing
DT Print Solutions
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 25, 2012
Filed Under
Holiday Card
Offset
Tagged with
kraft paper
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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