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Tom, Dick & Harry

Quantity Produced

5,000 +

Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

2 in × 3.5 in

Page Count

Paper Stock

Uncoated craft paper 100 lb. double

Number of Colors

2 spot inks




Tungsten by H&FF
Gotham by H&FJ
Eames Century Modern by House Industries


Sometimes waiting is worth the wait, and in this case you can be the judge. While producing these business cards took longer than anticipated to produce, the details within and the careful juxtaposition of printing techniques are nicely highlighted in the final result. And be sure to check out the full Tom, Dick & Harry identity project by Mike here.

We wanted to do something unique with the layout and production value of these cards. The edge to edge offset printing on craft paper contrasted with the letterpressed details help this card fit in with the overall rebranding of Tom, Dick & Harry. But this project took longer during production than anticipated—should’ve planned better.

Tom, Dick & Harry Business Card ---
Tom, Dick & Harry Business Card ---
Tom, Dick & Harry Business Card


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Tom, Dick & Harry Business Card


Production Method





Creative direction: David Yang
Design: Mike McQuade



AccuColor Plus, Inc.

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 20, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End