ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
SGD6,000+ taxes (US$4,652.25)
Production Time
3 weeks
Dimensions (Width × Height × Depth)
25 cm × 25 cm (9.84 in × 9.84 in)
Page Count
52
Paper Stock
Maple Snow 170gsm (uncoated)
Number of Colors
CMYK
Varnishes
–
Binding
Hardcover with Cialux
Typography
Neutraface from House Industries
Farnham by Christian Schwartz
Sometimes it takes getting your hands dirty to really clean up, and that’s what Singapore-based Manic has done with their spotless, 10-year anniversary promotional piece. Better late than never, but, as their clients know, never late is better.
This book took forever (something like two years) to write, design and lay out. Whenever a paid project came along, it got shelved. Whenever we were unsatisfied with the design, it got stalled.
The lesson here is, when it comes to personal projects, to keep pressing on no matter how many times you’ve “hit the wall”. The old adage is true: It’s better late than never. And even though it’s late (we had the foresight to start on it a whole year earlier), we’re terribly glad that it’s done.
The other lesson is that a self-promotional piece is highly personal. This wasn’t obvious to us, and we delegated it several times. But it never worked. It was only when we rolled up our sleeves and really got our hands dirty with the writing and design, that the book started to come together and to feel “real” and honest. Also, printing on uncoated stock is not for the faint-hearted.
Manic 10th Anniversary Book
Production Method
Foil stamp
Offset
Design
Manic Design
Design: Adeline Chong
Copywriting: Jimmy Tan
Design and copywriting: Karen Huang
Printing
Procomp Printset Pte Ltd
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 7, 2012
Filed Under
Books
Foil stamp
Offset
Tagged with
book
Cialux
CMYK
hardback
hot stamp
offset
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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