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Dallas Society of Visual Communications

Quantity Produced


Production Cost

Production Time

2 Months

Dimensions (Width × Height × Depth)

Invite Built: 5 in × 5 in × 5 in

Page Count

Paper Stock

Extreme Coated Paper by Millmar from Olmsted-Kirk

Number of Colors

3 Spot: Metallic 876 & 877 + 188




Black Oak Std
DIN 1451 Engschrift


Advertising a casino-themed, professional design awards competition with the concept of “Go All In,” this intricate invitation bets you’ll have a great time.

This project had a “shoot from the hip” factor, as it was a pro-bono piece for a nonprofit organization. During the design process, I was unaware of whether this would be diecut, lasercut, or some other form of magic. The complexity of the piece pushed production as far as it could—the design originally was going to be even more complex (on the 2011 panel, my favorite part!). Laser cutting allowed for more complexity to be possible, however each of the 900 printed pieces would take up more time for the laser to work its way through each panel, so this affected the design slightly. Overall the process was fairly open, but due to the talent coming from all ends of the team, it came out successful and was sent out in time for the show.

Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation


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Dallas Society of Visual Communications Invitation


Production Method





Creative Direction: Frances Yllana
Designer: Justin Pocta
Packaging Direction: Shirley Richardson



Printer: Padgett Printing
Laser Cutting: Artifacture Studios

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 24, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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