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Quantity Produced


Production Cost


Production Time

4 days

Dimensions (Width × Height × Depth)

2.5 in × 2.5 in

Page Count

Paper Stock

Crane's Lettra, 220 lb DTC

Number of Colors





Warnock Pro


Created with the resourcefulness only a student could conjure up, these hand-cut and hand-duplexed business cards look professionally manufactured as well as unique. A+!

The biggest challenge was budget. The first quote I got was all-inclusive offset printing, paper, and die-cutting at roughly $750. Being a student, that was nowhere near the realm of possibility. So I compromised. I purchased the 110-pound paper, printed each side digitally through the local University Press, adhered the two separate sides of the card together myself, and endeavored to do all of the die-cutting by hand. It ended up taking about 1 hour of personal labor per 50 printed cards. Considering my final cost, this was no issue at all, and at times it was even enjoyable.

Dustin K. Friesen Business Card ---
Dustin K. Friesen Business Card ---
Dustin K. Friesen Business Card ---
Dustin K. Friesen Business Card


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Dustin K. Friesen Business Card


Production Method





Dustin K. Friesen



University Press: Upland, Indiana

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 22, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End