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Production Time

48 hours

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Paper Stock

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Brandon Grotesque – HVD Fonts


Self-promo success stories don’t get much better than this one, especially since it involves edible glass. Congratulations on the home run, HLK!

When we heard that the St. Louis Cardinals were looking for a new agency, we knew we had to throw our name in the hat. Our wall facing the stadium is covered in windows and given the proximity of our office to Busch Stadium, we stumbled across a perfect ice breaker. We ordered fake glass from a production house and bought authentic Major League baseballs. We then fashioned labels with grommets and threaded them through the baseball’s laces, addressed them to the key marketing executives within the Cardinals Organization and waited for a call. Well, we got one, and are proud to say we are the St. Louis Cardinals new Agency of Record.

HLK Home Run Pitch Ball ---
HLK Home Run Pitch Ball ---
HLK Home Run Pitch Ball


Recent Posts



HLK Home Run Pitch Ball


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Chief Creative Officer: Joe Leahy
Creative Director: Jake Edinger
Art Director: Dave Mikush
Art Director: Steve Mahn Art
Director: Monica Giardina
Copywriter: Danny Cady




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

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Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 29, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End