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The Josh Cox Experiment

Quantity Produced

First Round: 10 Boxes

Production Cost

Under $10 each

Production Time

1 month

Dimensions (Width × Height × Depth)

11.5 in × 3.25 in × 6 in

Page Count

Paper Stock

Number of Colors





Reminding us that presentation matters in every industry, these box sets full of true rock’n’roll (read: liquor) would catch the eye of any jaded DJ.

I knew that I would be dropping off my CD at local radio stations and I wanted to deliver something more than a burned disk with my name written on it. I designed the CD and case to resemble a vinyl album and record sleeve and then sent it to Disc Makers to print and burn. They turned out great! I also created various items to include in the promo box, fun stuff—CD coasters, mini liquor bottles, buttons from Wacky Buttons, posters, etc. I think my favorite part of the whole piece is the filler material that I used for the base—unwound tape from my old cassettes! It looks great and brings it all together.

Rock and Roll Daydream Self Promotion ---
Rock and Roll Daydream Self Promotion ---
Rock and Roll Daydream Self Promotion ---
Rock and Roll Daydream Self Promotion--- Rock and Roll Daydream Self Promotion ---
Rock and Roll Daydream Self Promotion ---
Rock and Roll Daydream Self Promotion ---


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 15, 2012


Filed Under

CD Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End