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Quantity Produced


Production Cost


Production Time

8 Days

Dimensions (Width × Height × Depth)

24 in × 36 in

Page Count

Paper Stock

Neenah Sundance, Natural White Felt Finish, 80lb

Number of Colors





Kinney by James Montalbano/Terminal Design
Alright Sans by Jackson Cavanaugh/Okay Type

This piece is available for purchase for $30 (free shipping)

For the beer nerds, this poster has it all—even math. The rest of us, drunk on the beer, can gaze at the gorgeous graphics, grateful someone else is doing the hard part.

I began home brewing beer while at design school and quickly found myself wishing there was some way to visualize how different types of hops would effect the various recipes I was working on. I started toying around with a data visualization that would illustrate the acid and oil content of beer brewing hops, which influence the bitterness flavors and aromas of finished beers. While my design studio primarily focuses on digital experiences, this little side project kept getting encouragement from the online home brewing community, so I continued to refine the design and add as many types of hops as I could, and finally did an offset run to make prints available for other brewers and beer enthusiasts.

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Recent Posts



Hops Bitterness & Flavor Poster


Production Method




Creative Direction and Design by Zeke Shore



Masterpiece Printers, Inc.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 10, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End