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Amy Kuchinsky and Jamie Gewurt

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

6.75 in × 5 in finished folded size

Page Count

Envelope + Main Invite/Folder + 4 Inserts, Bellyband + Collateral

Paper Stock

Strathmore Writing 130lb, Natural White Wove

Number of Colors

Front: 2 color Letterpress custom mixed colors
Rear: 1 color + blind emboss



Hand Finished and Assembled



I love it when a plan comes together! An assembled A-team of meticulous mock-ups, careful iteration, patient client, and willing printer save the day in this modular wedding invitation system. Mr. K, the team’s muscle, demonstrates his mechanical prowess as he effortlessly fashions the individual pieces into a working weapon of good design.

The value of trial and error and experimentation cannot be understated in bringing an innovative concept to reality. In all, more than 15 mockups were created prior to final printing specifications. This concept required managing both graphic (information) and physical constraints (mailing dimensions, folding requirements, letterpress accuracy). It wasn’t easy, but thanks to the experience and willingness to experiment by our printer and an understanding client, the project was both a learning experience for all involved and an ultimate success.

Amy and Jamie Wedding Invitation ---
Amy and Jamie Wedding Invitation ---
Amy and Jamie Wedding Invitation


Recent Posts



Amy and Jamie Wedding Invitation


Production Method




The Design Directive:
Richard Kuchinsky



Lunar Caustic Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 9, 2012


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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