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Lead Image

European Ex-Smokers Books


Production Method

Foil stamp



Saatchi & Saatchi

Lead Designer: Davy Dooms
Creative Direction: Jan Teulingkx



The European Ex-Smokers campaign is there to help pick up the pieces after a tough break-up—empowering former ash-splashers with flattering photography and a sense of community.  



European Commission

Quantity Produced

Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Small book: 150 mm × 150 mm (5.9 in × 5.9 in)
Large book: 230 mm × 297 mm (9 in × 11.7 in)

Page Count


Paper Stock

Gardapat kiara

Number of Colors

CMYK + 2 Spot



Black linen binding with yellow headband


FS Lola (Fontsmith)


European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book --- European Ex-Smokers Book ---

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Project Description

Complete visual identity and coffee table books created for the European Ex-Smokers campaign. Smokers know and ex-smokers know even better that stopping smoking is one of the toughest battles to win in life. Conquering the cigarette is a victory every ex-smoker is proud of. Stopping smoking is also a fresh start. Ex-smokers often have more confidence. Logically, when you can deal with the cigarette, you can deal with anything! This campaign should be a celebration of the ex-smoker. Because, in every sense, ex-smokers are unstoppable.

Production Lesson(s)

Had to get this project designed and produced in 4 weeks time. Which finally worked out very nice. As Winston Churchill Quoted; 'The discipline of the deadline concentrates the mind wonderfully' Which was so true in this case.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 21, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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