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FPO Relaunch



As you can see, we have completely redesigned FPO. When we first launched in 2009 the design of the site was “fine” but nothing spectacular and for the past few months I had grown weary of its look and basic blog format. So it was time for a change.

The previous design felt a little subdued, boring, and understated so we wanted to liven things up a little. We ditched the blues and light grays in exchange for dark grays and yellow. We changed Times and Courier for Avenir and Sisserif served as webfonts. We came up with a new logo that is meant to allude to the positioning and patterning of a print screen. Overall, we just wanted something more punchy.

Big Images
Hard for anyone to disagree with us here: we wanted bigger images. So they are bigger. Boom goes the 800-pixel-wide image!

Submission Process
After three years of receiving images and prepping posts in Movable Type we have revised our online submission form to make it more thorough so as to present the best information and easier for us to capture the information. Also, we were often asked “How do I submit to FPO?” so we placed a big, fat dot next to the logo to make it abundantly clear.

Ask the Experts
This is one of the features we are most excited about for the new version. We have assembled a group of willing experts to answer reader questions. There is little in the way of “troubleshooting” or more in-depth information about printing so we hope to create a useful resource. See more here and ask away.

Inker Linker Cross-Pollination
We talked to Jessica Hische about having some kind of mutual benefit between FPO and her amazing resource at Inker Linker, so whenever one of the projects featured on FPO has a profile on Inker Linker you will see a badge with a link to it. On Inker Linker, printers with work featured here will have a thumbnail leading back to FPO. Win-win-win (for FPO, for Inker Linker, and for you).

We are also planning on adding videos in the posts when possible so that you can get a better sense of the dimensionality or pace of a project — still have to test it out. In general, we are just hoping for a better experience on the site for everyone involved.

Bugs, complaints, suggestions welcome.



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Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 13, 2012


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FPO News


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End