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Lead Image

George Lois Event Materials


Production Method




GRIP Limited



GRIP Limited

Scoring a talk from George Lois while he was in town for an expensive design conference, GRIP was able to provide a free event for student designers hungry for inspiration but low on funds. Almost resembling sporting event materials, these promo pieces speak to their intended audience in an everyman’s vernacular. Root for the underdog! 



GRIP Limited

Quantity Produced

100 per piece

Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Poster: 18 in × 18 in
Bookmark / prize ticket: 2 in × 8 in

Page Count

Paper Stock

Cougar, White, 80 lb Cover

Number of Colors

Black + 2 spot




Knockout by Hoefler & Frere-Jones


George Lois Event Materials --- George Lois Event Materials ---

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Project Description

Posters were put up in the halls and postcards were handed out at OCAD University the day before the event. Students were asked to RSVP to the event via Twitter to secure their space which was limited. Upon arrival, all attendees outside of GRIP were given a bookmark / prize ticket with pre-punched numbers 001 to 100.

Production Lesson(s)

Considering our challenges concerning speed and cost, our Production Director suggested we print using a work-and-turn method. By using one stock of paper we were able to place multiple pieces up on one sheet, front and back, using one plate only speeding up our production time and keeping cost low.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 30, 2012


Filed Under

V1 to V2


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End