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Lead Image

Hand-cutting this detailed and precise could only be done with love, resulting in a series of tempting posters irresistible to curious eyes and fingers alike.  



"Makanlah Buah-buahan Tempatan" curators

Quantity Produced


Production Cost

S$25 (US$19.93)

Production Time

1 week

Dimensions (Width × Height × Depth)

500 mm × 700 mm (19.69 in × 27.56 in)

Page Count

Paper Stock

Malmero 145gsm uncoated

Number of Colors

Paper colors, 5 colors




Custom typeface: Jonathan Yuen


Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan ---

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Project Description

A series of posters designed for "Makanlah Buah-Buahan Tempatan", an exhibition held in conjunction with KL Design Week to celebrate Malaysia local fruits through art and design. The posters seek to elevate the unique personality of each fruit — durian, coconut and pineapple — through use of simple, quintessential geometry shapes that are part of the fruit appearance characteristic. The characteristics are then visualized in physical tactile form with simple paper craft techniques.

Production Lesson(s)

The hand cutting process was a gratifying experience. We come to love hands-on process in making things, and we definitely will continue to explore the opportunities.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 20, 2012


Filed Under

V1 to V2


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End