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Lead Image

Typeset in English and Japanese, Ian Lynam’s letterpressed, embossed, and foil stamped business card series achieves a perfect harmony between minimal abstraction and print production prowess.  




Quantity Produced

1,000 each

Production Cost

¥108,000 ($1312)

Production Time

1 Week

Dimensions (Width × Height × Depth)

3.5 in × 2.5 in

Page Count

Paper Stock

Uncoated Mono 130#

Number of Colors

2 foils




Dolly by Underware
Ryumin Pro by Morisawa


Ian Lynam Business Cards
Ian Lynam Business Cards
Ian Lynam Business Cards
Ian Lynam Business Cards
Ian Lynam Business Cards ---

Recent Posts



Project Description

I needed to make business cards for myself and the 2 folks that work with me. I wanted them to fit together as a series, but not be overt- no infographics or maps- just lovely, minimal form that explored spatiality and an understanding of print processes.

Production Lesson(s)

Japanese and English typography takes 200x longer to do if it's going to be done well. I know this instinctively, but forget until it's time to start laying stuff out. Due to the underlying differences in how each of these languages is formed, you have to visually calibrate how each visual linguistic element is going to play off of the other. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 11, 2012


Filed Under

Business Cards
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End