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Lead Image

Matter Strategic Design’s 2011/12 holiday gift is a pair of lovingly crafted “idea journals” arriving in a handsome perforated mailer. Lively patterns, minimal branding and durable hand-binding give the recipient plenty of reasons to celebrate.  




Quantity Produced

75 sets (2 notebooks + mailer)

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

4 in × 6 in × 1 in

Page Count

116 (per book)

Paper Stock

Domtar / Cougar / Smooth / 80lb text
Neenah / Blotter / 24 pt. (duplexed)

Domtar / Cougar / Smooth / 65lb cover

Number of Colors






Helvetica Neue


Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package
Matter 2012 New Year Package ---

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Project Description

The package is a crisp white mailer featuring a zipper-perf that separates the year "12" into parts "1" and "2". Once opened, the mailer reveals two beautiful notebooks and a personalized letter encouraging the recipient to keep one and share the other with someone who matters to them.

Production Lesson(s)

Rather than going to press twice (once for the mailer and again for the notebook pages) we ganged both pieces on a single sheet and did a simple paper switch from the text weight to the cover stock. Turns out it was less expensive to waste half the sheet we printed than to create 2 plates for a second piece.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 5, 2012


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End