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Lead Image

Oliver is making one deep impression with his blazing birth announcement, achieved with 100% cotton paper that’s softer than a baby’s bottom.  



Oliver Bennett, 0 Years Old

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.75 in × 5.75 in

Page Count

Paper Stock

Crane Lettra 220 lb Cover

Number of Colors

3 Spot (2 + 1 metallic)




ITC Franklin Gothic


Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement
Oliver Bennett's Birth Announcement ---

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Project Description

This birth announcement takes family and friends on an intergalactic space journey while introducing little Oliver to the world. Playful illustrations, vibrant typography and carefully selected accents play nice with each other and were letterpress printed to complete a one-of-a-kind birth announcement experience.

Production Lesson(s)

You’re more likely to achieve a deep impression with a 100% cotton paper such as Crane’s Lettra paper because it’s so soft. If your design has a lot of small type, request printed samples with small type to see how well the printer can hold the legibility of small type. Another issue you may encounter with small type is how well the printer can hold small type that is being knocked of out solid areas of ink. Sometimes plugging may occur resulting in unreadable type.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 18, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End