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Lead Image

Blood, sweat, and tears went into Pablo Funcia’s hand-printed and bound self-promotional book about self-promotion. Well, hopefully no blood.  




Quantity Produced


Production Cost

Production Time

3 hours

Dimensions (Width × Height × Depth)

210 mm × 297 mm (10.6 in × 11.7 in)

Page Count


Paper Stock

Uncoated, recycled

Number of Colors




Japanese stab


Fedra Serif A Pro
Alpha Headline Pro


Pablo Funcia MA Final Assignment Book
Pablo Funcia MA Final Assignment Book
Pablo Funcia MA Final Assignment Book
Pablo Funcia MA Final Assignment Book
Pablo Funcia MA Final Assignment Book ---

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Project Description

I decided to investigate about self promotional projects execution in graphic design, as I consider it to be a really interesting — and not very deeply investigated — area. It is an ideal medium to express the designer's social or political ideas, as well as personal reflections about our profession. As the title indicates, there is a special focus on a low-cost philosophy and home-made procedures, that I encourage designers to asume as a methodology when developing this kind of projects.

Production Lesson(s)

It was the perfect ocassion to experiment and learn methods such as hand-made sewn binding or the use of color papers.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 18, 2012


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End