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Lead Image

Popcorn’s Yearly Ornament


Production Method




Design: Popcorn Initiative



Silkscreen: Dapper Ink
Felting: Once Again Sam

Following up on a company rebrand, Popcorn turned their new logo into an adorable hand-felted ornament for 2011 (see 2009’s ornament here). The gift comes tucked in a screen-printed burlap bag, complete with a whimsical storybook about the whale. Every company should be so lucky as to have a logo that easily translates into a cute toy.  




Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

With bag: 5 in × 7 in

Page Count


Paper Stock

Sundance Felt, 80 lb Cover

Number of Colors



Sewn stich bound with matching pink thread



Popcorns Yearly Ornament
Popcorns Yearly Ornament
Popcorns Yearly Ornament
Popcorns Yearly Ornament
Popcorns Yearly Ornament
Popcorns Yearly Ornament
Popcorns Yearly Ornament ---

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Project Description

Popcorn Initiative's 2011 installment of our yearly handmade ornament series. Screen printed burlap bags, sewn booklets, hand felted whales to match our newly launched logo and a great overall story that explains the mythical legend of our exclusive "Pink Whales".

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 10, 2012


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Holiday Card
V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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