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Lead Image

Scratch Protector Packaging


Production Method




Jon Lindstrand



Color Ink

When your car gets out of the water, it needs to dry off right away to avoid catching a cold. That’s why Scratch Protector says, don’t forget to bring a towel!  



Scratch Protector

Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

4.5 in × 16 in

Page Count

Paper Stock

.016 Kromekote Gloss C1S

Number of Colors





This piece is available for purchase for $20 (Plus Shipping + Handling)

Scratch Protector Packaging
Scratch Protector Packaging
Scratch Protector Packaging
Scratch Protector Packaging
Scratch Protector Packaging ---

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Project Description

We wanted to produce the highest quality 100% auto detailing towel available. Our towels have no tags and an all cotton hem (which is easily removed). These attributes are extremely important to the high-end automobile collector.

Our towels were packaged with the idea of showing the beauty of Scratch Protector's super soft cotton. The cotton truly sets our product apart. Each 3-Pack of 100% cotton towels comes packaged inside a 4 mil resealable poly bag. Each 3-Pack includes 1 red, 1 white, and 1 blue cotton hemmed towels, allowing you to designate each color for a specific task: Wash, Wax, Polish, etc!

Production Lesson(s)

Our biggest challenge was the process in which we packaged the product. The actual assembly of the Towel + Bellyband + Polybag was critical. We found that our packaging cost was higher that budgeted for and we decided to stick with the quality packaging. We care about the quality of our product. We feel that it shows.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 5, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End