ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Swinburne University Graduate Exhibition Invitation + Posters


Production Method




Jordan Rowe

Christopher See



Print Express

CMYK on donated, colored paper results in vibrant and deliciously dynamic solutions for design students on a budget. If only eating ramen noodles looked this good.  



Swinburne University Faculty Of Design Comm. Design Graduate Exhibition 2011

Quantity Produced

Invitations: 500
Posters: 250

Production Cost

Production Time

2 Days

Dimensions (Width × Height × Depth)

Invitation: 130 mm × 210 mm (5.1 in × 8.3 in)
Poster: 297 mm × 420 mm (11.7 in × 16.5 in)

Page Count

Paper Stock

K.W. Doggets / Kaskade / Uncoated / 225 GSM

Number of Colors





Akzidenz-Grotesk by H. Berthold


Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters
Swinburne University Graduate Exhibition Invitation + Posters ---

Recent Posts



Project Description

The creative was inspired by the branding which consisted of four colours with three of them representing the different bodies of students that were exhibiting (orange, green and pink) with the fourth colour (blue) making up the master brand colour.

The concept behind the invitation and the poster was to create a piece of communication that was striking and bold enough to grab attention, but at the same time emulate the style of the mark being very elegant and minimal. Additionally the posters were created to be experience as a set; as once brought together creating the completed logo.

We used this in a way to slowly unveil the identity of Set Sail to the Swinburne design community to create some mystique and interest around not only the exhibition but the additive nature of the poster installation. Which actually turned out to be one of the biggest talking points around the uni in the weeks leading up to the exhibition. The poster designs were also used as a give away at the exhibition with the reverse side containing all of the work and names of the graduating students.

Production Lesson(s)

Kaskade paper presented us with the opportunity to utilise the beautifully vibrant coloured paper as a replacement for expensive spot colours. We achieved this by reversing the logo out of a solid rich black which would then only reveal the coloured paper through the form of the Set Sail logo.

The printing process also gave the appearance of coloured edge printing due to the the full coverage of the black which was a great little addition.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 13, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End