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Lead Image

TEDPrize Brochure


Production Method







Recycled Paper Printing

See Printer Profile on Inker Linker

This brochure cordially invites you into world after world of big dreams becoming reality. When you’re done reading about the TEDPrize, you can take the pages apart and use them as “Do Not Disturb” signs on a series of nested dollhouse doors.  




Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

8 in × 12 in

Page Count


Paper Stock

Cougar 65lb cover

Number of Colors

CMYK + 1 Spot



Saddle Stitch


Helvetica Neue


TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure ---

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Project Description

The purpose of this piece was to better explain what the TEDPrize is, and the impact it has. Ted wanted to focus on connections made in the community and how that made the recipient's wish come true. The idea for the piece was to show how these wishes change the world. The die cut circles on the cover represent a new world being created by images of the TEDPrize wishes being layered on top of each other. We were able to kind of do the power of 10 where we start with space and zoom in to individual people at the end. The last part of the circle, the red dot, is a description of the prize.

Production Lesson(s)

The biggest challenge was to stay true to our initial idea and stay in the budget. We originally had a heavier cover, but the price was about $2,000 over what we could spend. The solution was to have a self cover so the entire book could print at once. We were able to save by not having to set up the press to run the cover separately. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 16, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End