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Lead Image

Xstrata Coal Materials


Production Method

Foil stamp



End of Work

Creative Director: Justin Smith
Art Director: Justin Smith and Goran Momircevski
Designers: Justin Smith, Goran Momircevski, Nadya Mendez, Ralph Kenke, Tim Haynes



Avon Graphics

Expansive foil stamped patterns on rich black cover emit an air of luxury fit for such a valuable resource. The gorgeous Black Cockatoo flying out of the event invitation is a bit like a canary in a coal mine… but since it’s still alive we’re good to go! 



Xstrata Coal

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

260 mm × 210 mm (10.24 in × 8.27 in)

Page Count


Paper Stock


Number of Colors

4 colour inside, 2 foils on black stock



Laser cutting




Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials
Xstrata Coal Materials ---

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Project Description

This is printed matter for a launch event for the opening of a new Coal mine for Xstrata Coal situated in New South Wales, Australia. The mine was called "Mangoola" an Aboriginal word meaning Black Cockatoo, a native Australian bird. The inspiration came from the black feathers of the bird and the layering of feathers and an open-cut coal mine. A prestigious event effect was needed. So 2 foil colours were stamped into covers and invites, an invite was laser cut in the shape of wings and feathers.

Production Lesson(s)

Making large foil stamp blocks at size 450mm × 280mm to wrap around case bound boxes is time consuming and costly. Laser cutting intricate patterns is also time consuming and costly. You need plenty of time for production and a healthy budget.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 19, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

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events we organize

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