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Lead Image

Creative combinations of form, pattern and texture weave a golden narrative thread through each painstaking piece of this modular identity package for Kuwaiti housewares distributor, Zeri Crafts. 



Zeri Crafts

Quantity Produced

500 to 2,000 of each item

Production Cost

Production Time

2 Months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Uncoated Xper. 120gsm, 320 gsm
One item was printed on Smooth Zen 300gsm

Number of Colors

1 Spot




Fedra Arabic by Typotheque


Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging
Zeri Crafts Stationary and Packaging ---

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Project Description

Zeri Crafts is a new Kuwaiti brand that reinterprets the richness of Gulf handicrafts with its home-ware products, defined by high craftsmanship, fine materials and exclusive design.

The name Zeri refers to the fine gold thread that embellishes the region's typical gowns. The identity presents motifs inspired by Saudi Bedouin weaving in new delicate way, as in weaved with gold zeri thread. It is also inspired by mashrabiya carved windows, present in traditional Arabic architecture.

Modularity of the elements is achieved through half-square triangles, used from the Z structure of the mark symbols to the 3 different patterns present in all printed materials.

Production Lesson(s)

The biggest challenge was being able to convey an artisan and natural feeling while communicating the high quality of the brand. We achieved so by printing the stationery on special uncoated paper that prints gold ink exquisitely shinny while still retaining the warmth of a non-coated surface. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 9, 2012


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

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events we organize

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