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Lead Image

Cerceo Birth Announcement


Production Method







Ink Floyd

See Printer Profile on Inker Linker

Cute illustrations, lush colors and a fun scratch-off make for a playful and interactive birth announcement. Everyone’s a winner! 



Jay and Tabby Cerceo

Quantity Produced


Production Cost

Production Time

3 Days

Dimensions (Width × Height × Depth)

5 in × 8 in

Page Count

Paper Stock

French Paper / Muscle Tone / Madero Beach / 140 C

Number of Colors





Brothers - Emigre
Haymaker - Lost Type Co-op
Quaver - Lost Type Co-op
Lavanderia - Lost Type Co-op


Cerceo Birth Announcement
Cerceo Birth Announcement
Cerceo Birth Announcement
Cerceo Birth Announcement ---

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Project Description

A couple wondering whether their child will be a boy or a girl is a storyline that most people can emotionally relate to in one way or another. Jay and Tabby were on "pins and needles" waiting to hear news from their doctor. I wanted the announcement to briefly generate that same feeling. Their story builds up anticipation which is later satisfied by scratching off and revealing the big news. In the early stages of the project I interviewed the Cerceo's about their experience of going through this process. The result of our talk was a group of their personal anecdotes that were turned into infographics and illustrations that told their personal story.

Production Lesson(s)

I found several manufacturers who create adhesive double sided scratch off stickers. The top contains the material that is scratched away and the bottom is a translucent 'shield' that protects the image underneath. This method was extremely cost efficient and not very time consuming.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 1, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

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