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Lead Image

Dad’s Hat Pennsylvania Rye Bottle Design


Production Method




Signature Communications

Art Director/Designer: Matthew Sulcoski
Creative Director: Tony DeMarco



Valley Forge Tape and Label

Named for the heirloom fedora founder Herman Mihalich regularly — and proudly — sports, Dad’s Hat is a product connected to its creator. The proof is in the packaging.  



Dad's Hat/Mountain Laurel Spirits, LLC

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

4.64 in × 6.88 in.

Page Count

Paper Stock

Number of Colors



UV Coating



LHF Logomotive
Gotham HTF Condensed

This piece is available for purchase for $29.99 (Plus Shipping + Handling)

Dad's Hat Pennsylvania Rye Bottle Design
Dad's Hat Pennsylvania Rye Bottle Design
Dad's Hat Pennsylvania Rye Bottle Design ---

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Project Description

Our mission was to brand a new small-batch Rye Whiskey along with its un-aged White Rye companion to emphasize its local, craft-distilling origins while appealing to discerning whiskey enthusiasts and the surging new breed of cocktail lovers. The key was highlighting the personal connection between the product and its creator. Founder Herman Mihalich wears his father's fedora and fondly recalls the bar his family owned in Pittsburgh. Following much exploration, we decided on the name Dad's Hat Pennsylvania Rye for the traditional values it embodies - recalling a simpler time while lending it a fillip of style and sophistication.

Production Lesson(s)

When it comes to small batch product lines, stay adaptable. Limited budgets often yield the most creative methods of getting things done. Initially our client requested that our label designs were to be hand-applied as a way for the new start-up distillery to control costs. Custom die-cutting and limited print runs meant little room for error in production. So we devised a simple technique of incorporating a series notches in the glass on the lower part of the bottle that endured the label would be aligned perfectly without any guesswork, by hand or even with the use of a label applicator. Seems like a small thing but when the budget is tight and competition for shelf space is feirce, there's no time to be 'off center'.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 7, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


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