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Lead Image

A sophisticated yet understated cover wraps around a beautiful set of printed photographs that showcase the latest creations by Portland General Store—a nice contrast to the more relaxed and journalistic images. 



Portland General Store

Quantity Produced


Production Cost


Production Time

7 days

Dimensions (Width × Height × Depth)

12 in × 12 in

Page Count

24 (French folded) + Cover

Paper Stock

Cover: Royal Compliments Chocolate Truffle 100C
Interior: Multiple

Number of Colors

Cover: 1 spot ink
Interior: CMYK



Perfect Bound



Portland General Store Brochure ---Portland General Store Brochure ---Portland General Store Brochure ---Portland General Store Brochure ---Portland General Store Brochure ---

Recent Posts



Project Description

Troy and Lisa of Portland General Store have created a unique and unabashedly male line of authentic and all natural personal care products. Each of their products are custom-mixed from sea minerals, clays, essential oils and and other plant-derived ingredients. Not only are the products well made, but are smart, masculine and sleek. Their inventory includes such items as Whiskey After Shave, Face Bomb Cleansing Mud, and Maine Cologne.

PGS contacted Stitch in June to help design and produce the catalogue for their latest collection. In collaboration with Sandy Lang (copywriting) and Peter Frank Edwards (photography) we designed a piece that showcased the life and lifestyle of the typical Portland General Store male. The intent was to make the photography the hero. We took cues from the Machine Era when selecting fonts and graphic details, which were both minimally enfused throughout the piece.

Production Lesson(s)

Since the design and production phase happened in about 2 weeks total, there was no time to waste. We were very cautious and calculated when selecting paper and printing process in order to ensure that the printer met our clients deadline. The cover was released in advance of the interior pages in order to buy a little time.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 24, 2012


Filed Under

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V1 to V2


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End