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Rollover Protective Structures (ROPS) are 99% effective at preventing death in a tractor rollover. Sponsored by a Sappi Ideas that Matter grant, this poster series is distributed at farm shows in order to raise awareness among farmers about ROPS retro-fitting. 



New York Center for Agricultural Medicine and Health (NYCAMH)

Quantity Produced

100 each of 3

Production Cost

This project was paid for by a Sappi Ideas That Matter Grant

Production Time

2 Months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors






ROPS Tractor Posters
ROPS Tractor Posters
ROPS Tractor Posters
ROPS Tractor Posters
ROPS Tractor Posters
ROPS Tractor Posters ---

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Project Description

The occupational fatality rate is 800% higher for farmers than for the average American worker, and tractors are responsible for the majority of these accidents. Rollover Protective Structures (ROPS) are 99% effective at preventing death in a tractor rollover, so it's vital that tractors have proper ROPS installed. NYCAMH has implemented a ROPS Retrofit Program that aids in getting farmers hefty rebates and information for retrofitting their tractors with ROPS. The program has been successful and is now being implemented across many states in New England.

The Design Lab team holds this project close to our hearts so when Sappi's call for the Ideas That Matter grant went out, we knew immediately that this would be the perfect opportunity to do something extra for our client. We wanted to create a delightful take-away piece to be handed out at farm shows and other events that would raise farmers' awareness of the importance of ROPS. The "retro" theme was chosen because we thought it would appeal to farmers' aesthetic and that they'd appreciate the craftsmanship of letterpress printing. In addition, many farmers are reluctant to retrofit their antique tractors and we wanted to illustrate that they wouldn't lose their beauty.

Production Lesson(s)

This was my first letterpress job and the people at Cranky Pressman were immeasurably helpful. They worked with me to ensure the final product was as I envisioned. There were a couple challenges: The 14-by-14-inch size for a high quantity was an issue for their existing equipment so they used this project as an opportunity to refurbish another press that could handle the job. I also discovered that printing with white ink on letterpress was problematic for this design because white ink isn't as opaque as it is on an offset press. I really lucked out that I was working with such a talented printer.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 22, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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