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Lead Image

Color and intrigue serve up a one-two punch in Bark’s 2012 self-promotion package, begging us to ponder the more pressing question: which came first, the 12 or the egg? 




Quantity Produced

200 Cartons (2,400 eggs)

Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors




Homestead by Luke Lisi via Lost Type Co-op
Mr Eaves by Emigre


Why 12? Self-promotional Package
Why 12? Self-promotional Package
Why 12? Self-promotional Package
Why 12? Self-promotional Package
Why 12? Self-promotional Package
Why 12? Self-promotional Package ---

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Project Description

2012 begged the question -- Why 12? Why 12 eggs in a dozen, Why 12-inch records, Why 12 months in a year? And what better way to get noticed than to use one of the most prominent methods of packaging twelve items -- the egg carton. Each mailed carton contains a poster as well as twelve hand-assembled “eggs” with their own unique questions and patterns pertaining to the number twelve.

Production Lesson(s)

Getting the cut in the two 'egg' sides exact so they slid together and fit perfect was the hardest part. We came up with a few options but traditional die-cutting proved to be as close as we could get. They weren't exact so we ended up having to add a drop of glue to each pair to prevent the egg from falling apart when being pulled out of the carton. And with 2,400 eggs to assemble we got pretty damn good at it. Most people were surprised glue was added at all. It was a time consuming process but all the positive feedback we received in the end made it well worth it.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 7, 2012


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End