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“A prensar morreu um burro,” is a Portuguese proverb that translates to “A donkey died from thinking too much.” The modern equivalent to the phrase is “You’re not being paid to think.” Self-trained and not afraid to get their hands dirty, print shop apmub’s one-of-a-kind sample book demonstrates the beauty of experimentation.  




Quantity Produced


Production Cost

Production Time

2 Years

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors




Japanese stab


Many wood, led and copper type plus metal engravings and linoleum.


apmub Letterpress Leftovers Showbook
apmub Letterpress Leftovers Showbook
apmub Letterpress Leftovers Showbook
apmub Letterpress Leftovers Showbook
apmub Letterpress Leftovers Showbook ---

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Project Description

As a letterpress studio we love those test/mono prints that lay around the studio, so with the initiative of Nayara Siler—finishing her master degree in graphic design—we made this book.

Production Lesson(s)

Always learning.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 4, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End