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Lead Image

Death to Average Packaging


Production Method

Rubber stamp



End of Work

Creative Director: Justin Smith
Designers: Justin Smith, Goran Momirecevski & Rebecca Macdonald



End of Work

End of Work marks the beginning of play with word-search aesthetic, creating a message I’d be happy to tote around. And that potato sack is so sexy I just might want to wear one to the club.  



Self Promotion

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

24 in × 10 in × 2 in

Page Count


Paper Stock

2-ply Industrial potato sacks in white

Number of Colors








Death to Average Packaging
Death to Average Packaging
Death to Average Packaging
Death to Average Packaging ---

Recent Posts



Project Description

As gifts to their clients and staff, Sydney based design studio 'End of Work' produced a range of products such as wine bottles and tote bags. The packaging to house the products was made from industrial potato sacks, typographic lettering was silk screen printed onto the bottles, bags, tags and envelope sacks. Each envelope sack was individually hand stamped out to reveal the name and message to the recipient. They were sealed with de-bossed logo and singer thread sewn closed.

Production Lesson(s)

Rubber Stamping every single line on 100 envelopes is very time consuming.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 1, 2012


Filed Under

Rubber stamp
Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End