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Lead Image

Good things may come in small packages, but better things come in larger than life, custom-designed corrugated gate-fold mailers. 




Quantity Produced


Production Cost

Production Time

26 Days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Posters: Mohawk / Via / Pure White, Scarlet, Black (Felt) / 65 lb
Cover / Packaging: Corrugated Kraft
Letter: Environment Ultra Bright White / 70 lb /

Number of Colors

Posters: 5/0
Packaging: 2/0
Letter: 2/1







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Project Description

As a direct marketing agency, we always push to make a big impact right from the start. With this new-business package directed at health care industry professionals, we chose to marry art with tangible facts in a larger than life way. Using a custom-designed corrugated gate-fold mailer (instead of a standard tube), we stressed the opening experience and lasting impression a series of nine fact-based posters would make in industry professional's offices.

When first opened, a personalized letters sits on top of a vellum "fact sheet" that spells out clearly that "Facts Don't Lie" by showing through to the first poster. Several of the posters were printed on colored stock with white and red inks in a combination of dry trapping and overprinting to create a variety of unique pieces of art that would become permanent fixtures in potential client's offices.

Production Lesson(s)

Selecting a vendor that shared in our enthusiasm for the vision of the piece was ultimately what made this so successful. We ran into several unexpected production challenges with the gate-fold boxes as far as mailing restrictions, and instead of saying 'This isn’t going to work' Litho Craft came back to us with a solution every time. They wanted this project to work as much as we did. In addition, working with only one vendor who could provide all the elements for this complicated piece — from production to hand fulfillment and mailing — turned out to be our best ally for this project. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 21, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End