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Lead Image

Bunches & Bunches Snaps Packaging


Production Method




Miller Creative

Illustration on label: Roger Xavier



Dee Paper
Studio on Fire

See Printer Profile on Inker Linker

Oh snap! Sculpted embossing, Soft-Touch matte coating, and 1-color letterpress-printed labels take cost effective, folded paperboard packaging to the next level for gourmet gingersnap maker Bunches & Bunches.  



Bunches & Bunches Ltd.

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

8.5 × 2.325 × 2.5 in.

Page Count

Paper Stock

Number of Colors

Box: 3
Label: 1


Soft-Touch (Kelstar)



This piece is available for purchase for $15 (Plus Shipping + Handling)

Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging ---

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Project Description

We designed packaging for gourmet ginger snap cookies made by Portland-based company, Bunches & Bunches Ltd. The package needed a high-end look suitable for gourmet stores, yet cost had to be considered. We went with a slide-tray construction printed in 3 colors with Soft-Touch matte coating and sculpted embossing for the logo and cookie name. The boxes were finished with 1-color letterpress-printed labels to seal the box and also add another layer of texture.

Production Lesson(s)

Color selection was the most challenging task. We had to dial down the production method of the box to utilize folding paperboard to help keep cost down. The challenge there was maintaining a premium aesthetic suitable for these gourmet cookies, which we achieved through the use of a special Soft-Touch coating (that has a silky rose-petal-like texture) and sculpted embossing. The letterpress-printed labels helped elevate the product's premium aesthetic, too. Little seals add the feel of luxury, kind of like the way they might for a cigar box or fine scotch.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 24, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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