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Lead Image

Rider Dickerson Promotional Piece


Production Method




Faust Associates

Designers: Bob Faust, Ben Deter, Dave Pabellon



Rider Dickerson

See Printer Profile on Inker Linker

More than just another print shop promotion piece, Faust’s perforated origami poster for Rider Dickerson is an ever-unfolding ink-xperience.  



Rider Dickerson

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

12 in. × 12 in. × 0.5 in.

Page Count


Paper Stock

Envelope: Neenah / Environment / White / 22pt. Folding Board
Brochure: 12pt Xtreme Coated Cover

Number of Colors

8 (CMYK + PMS 810, PMS 804, PMS Black, White)


MTE Metallic Foil Laminate, Spot Dull, Spot Soft Touch, Spot High Gloss UV


Custom Fold
Custom Perforation


Stag by Schwartzco Inc.
Stag Sans by Schwartzco Inc.


Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece ---

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Project Description

The challenge was to create an immersive experience that would grab your attention immediately, draw you in continually and remain top of mind long after it is closed and left on the desk. The message needed to convey premium quality craft, but more importantly position Rider Dickerson as a strategic communications partner, not simply another good print shop. Our solution was "More Than Ink:" 1. An "unzippable" package made of uncoated folding board with a custom perforation. 2. An origami inspired folder based on the "more than" symbol, printed with double hits of fluorescent inks, as well as spot hi gloss uv and spot soft-touch finishes. 3. Three insert sheets: The first printed 4-color offset on a gloss coated sheet with spot dull varnish, the second printed digitally with five hits of opaque white ink on uncoated paper, and the last, used to house two tipped on plastic calling cards with QR code call to actions. 4. Finally the whole piece unfolds into a full-sized poster produced in 4-color process on a metallic foil laminate further enhanced with a spot hi gloss UV coating. The whole experience is a "glowing" testament to a great print partner.

Production Lesson(s)

One of the main challenges of producing this piece was finding a sheet of paper that would handle all of the complex folds. The Xtreme Coated Cover sheet was able to withstand all of the scoring and hand-folding in different directions without cracking. After we found a sheet that would withstand the folding we needed to make sure that the coatings we selected would also hold up and not crack. Using the newly developed MTE Metallic Laminate actually helped strengthen this particular paper stock even further because of its durability. Additionally, we found that treating non-digital stocks doesn't always work out the way you would hope and sometimes the best move is to select a digital ready stock. It's also best to expect the unexpected when printing partially transparent objects on colored sheets. Sometimes it can work in your favor and sometimes it can work against you because white has to be laid down as a base for color imagery. Lastly, printing fluorescent inks on plastics can result in large color shifts because the fluorescent inks have a different reaction to heat when the final coating is laid down versus traditional PMS colors. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 5, 2012


Filed Under

Self promotion


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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