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Lead Image

Rider Dickerson Promotional Piece

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Production Method

Digital
Offset

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Design

Faust Associates

Designers: Bob Faust, Ben Deter, Dave Pabellon

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Printing

Rider Dickerson

See Printer Profile on Inker Linker

More than just another print shop promotion piece, Faust’s perforated origami poster for Rider Dickerson is an ever-unfolding ink-xperience.  

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Client

Rider Dickerson


Quantity Produced

1,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

12 in. × 12 in. × 0.5 in.


Page Count

10


Paper Stock

Envelope: Neenah / Environment / White / 22pt. Folding Board
Brochure: 12pt Xtreme Coated Cover


Number of Colors

8 (CMYK + PMS 810, PMS 804, PMS Black, White)

Varnishes

MTE Metallic Foil Laminate, Spot Dull, Spot Soft Touch, Spot High Gloss UV


Binding

Custom Fold
Custom Perforation


Typography

Stag by Schwartzco Inc.
Stag Sans by Schwartzco Inc.

 



Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece ---

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Project Description

The challenge was to create an immersive experience that would grab your attention immediately, draw you in continually and remain top of mind long after it is closed and left on the desk. The message needed to convey premium quality craft, but more importantly position Rider Dickerson as a strategic communications partner, not simply another good print shop. Our solution was "More Than Ink:" 1. An "unzippable" package made of uncoated folding board with a custom perforation. 2. An origami inspired folder based on the "more than" symbol, printed with double hits of fluorescent inks, as well as spot hi gloss uv and spot soft-touch finishes. 3. Three insert sheets: The first printed 4-color offset on a gloss coated sheet with spot dull varnish, the second printed digitally with five hits of opaque white ink on uncoated paper, and the last, used to house two tipped on plastic calling cards with QR code call to actions. 4. Finally the whole piece unfolds into a full-sized poster produced in 4-color process on a metallic foil laminate further enhanced with a spot hi gloss UV coating. The whole experience is a "glowing" testament to a great print partner.

Production Lesson(s)

One of the main challenges of producing this piece was finding a sheet of paper that would handle all of the complex folds. The Xtreme Coated Cover sheet was able to withstand all of the scoring and hand-folding in different directions without cracking. After we found a sheet that would withstand the folding we needed to make sure that the coatings we selected would also hold up and not crack. Using the newly developed MTE Metallic Laminate actually helped strengthen this particular paper stock even further because of its durability. Additionally, we found that treating non-digital stocks doesn't always work out the way you would hope and sometimes the best move is to select a digital ready stock. It's also best to expect the unexpected when printing partially transparent objects on colored sheets. Sometimes it can work in your favor and sometimes it can work against you because white has to be laid down as a base for color imagery. Lastly, printing fluorescent inks on plastics can result in large color shifts because the fluorescent inks have a different reaction to heat when the final coating is laid down versus traditional PMS colors. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 5, 2012

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Filed Under

Digital
Offset
Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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