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Lead Image

Ferocious Quarterly No. 3

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Production Method

Offset

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Design

Nate Utesch

Editors: Jason Roemer, Matt Beers, Nate Utesch

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Printing

Courier Printing

Ferocious Quarterly is a curated publication that collects illustrators, graphic artists, short fiction authors, and written text. Not only does this issue of the collaborative collection come packaged with a folded “Scout Laws” poster, but Scoutmaster Nate Utesch awards a Print Design Preparedness merit badge to qualified recipients.  

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Client

Ferocious Quarterly


Quantity Produced

1,000


Production Cost

$4,568 (not including patch and poster)


Production Time

3 weeks

Dimensions (Width × Height × Depth)

5 × 7 × 1/2 in.


Page Count

80


Paper Stock

Mohawk / Via Smooth / Cool White / 100T
Mohawk / Via Smooth / Natural / 80C


Number of Colors

Cover: 1 (metallic gold)
Interior: 2

Varnishes

Cover: aqueous coating


Binding

Perfect Binding


Typography

Brush Lettering
Highway
Mercury
Neutraface Drafting (customized)

This piece is available for purchase for $12 (Plus Shipping + Handling)


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Project Description

"Be Prepared" sent our contributors on their way with one word as a loose token of inspiration: “SURVIVAL.”

The written words in this issue were prepared a little different than usual. Our writers were given preliminary sketches, rough concepts and illegible notes from our contributing illustrators. They concepted their stories in unison with their assigned collaborators—dueling artists, refining a work together until the final pieces were complete. What we’re left with are stories accompanied by illustration and yet inspired first by illustration.

For a limited time, each FQ No.3 issue will be shipped with a merit patch and a "Scout Laws" poster designed by Dan Christofferson, Dan Cassaro and Nate Utesch.

Production Lesson(s)

Third time's a charm! After a failed Kickstarter campaign, we took a breath and plotted this issue very carefully. We had to be incredibly budget conscious and yet wanted to come back better than ever after issues one and two. We scouted book stores across the country who would carry us. We met with the printer on ways to "eliminate waste" and yet not cut corners on quality and craftsmanship. And we curated this issue from a mind-melting short list of incredible artists and writers and almost one thousand submission inquiries since issue two. We certainly haven't "made it" in this world of ebooks and pixel-perfect web galleries—but we're proud. And we feel loved non-the-less.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 13, 2012

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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