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Turning a hard-to-pronounce-in-English name into an asset, Guilherme Dultra Villar has created identity materials that are cheerful, tranquil, and clear. Producing the same feeling of relief that good instructions on a test would, potential clients can keep calm and hire on.  




Quantity Produced


Production Cost


Production Time

30 days

Dimensions (Width × Height × Depth)

8.5 in × 11 in

Page Count

20 pages

Paper Stock

Mohawk Britehue Cover Vellum, Gold, 65 cover
Sirius Starwhite text 80lb

Number of Colors




Saddle stitch


Berthold Akzidenz Grotesk


Guilherme Dultra Villar identity
Guilherme Dultra Villar identity
Guilherme Dultra Villar identity
Guilherme Dultra Villar identity ---

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Project Description

Guilherme is a very difficult name to say in English, I decided to have the pronunciation be my workdmark in my personal identity. It is both functional and minimal and allows the focus to be on my projects and achievements.

Production Lesson(s)

Yellow is a hard color to manage.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 31, 2012


Filed Under

Identity Materials


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End