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Lead Image

Help Irene Postcard


Production Method







Way-finding inspired typography helps you help Irene find hers in this clever postcard self-promo. Pass it along.  




Quantity Produced


Production Cost


Production Time

1 Day

Dimensions (Width × Height × Depth)

6 in × 4 in

Page Count

Paper Stock

Naturalis Vanilla Smooth / 300gsm

Number of Colors





Cassannet Bold
Century Gothic Bold
Wisdom Script


Help Irene Postcard
Help Irene Postcard
Help Irene Postcard ---

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Project Description

Printed a stack of postcards to be mailed to potential creative directors in The States. If the recipient is not in hiring position, he/she may cut the postcard into half and give it to his/her creative associates who might be hiring.

Production Lesson(s)

The biggest challenge while producing this was to get the right weight of paper stock because unlike normal letters where they're protected by the envelope, a postcard needs to be thick enough so it won't get damaged with bad crease while delivered. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 9, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End