ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image



Production Method

Rubber stamp



Adam Glucksman



Each one of Adam Glussman’s 720 unique business cards is a laser-etched frame of his short film Vavohu. Loosely translated from Hebrew, the title of the film means “void”, and is intended to generate conversation with potential clients about the role of cosmogenesis in motion design.  




Quantity Produced


Production Cost


Production Time

5 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 × 1/16 in.

Page Count

Paper Stock

Crescent Select / Alpha-Cellulose Matboard / Acid-Free 4-ply

Number of Colors





Snell Roundhand, altered
Adobe Caslon SemiBold, altered



Recent Posts



Project Description

My goal for this project was to create an original set of business cards that would illustrate my skills as a motion designer by presenting an actual frame from a piece of animation. I therefore created a video to be laser-etched onto individual cards, which were then hand-stamped and numbered.

The approach to this project was simply to solve the challenge of presenting myself in a distinct and multi-layered way through a simple and effective medium: the business card. The concept for this piece is conversation. I wanted to create something that would elicit conversation — whether about the project itself, my work as a whole, or my particular philosophies and interests. The solution is effective and elegant; by creating a card that calls upon its audience to inquire further, I am able to leave a lasting impression. Though each card is unique, they combine to create a unified piece.

Production Lesson(s)

The best lesson was in planning and organization. Having to create a minute-long animated work, then laser-etch each frame onto business cards, then photograph each card to complete the final video in the span of five weeks took a considerable amount of forethought and intention. If only someone had made an app for that…”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 24, 2012


Filed Under

Business Cards
Rubber stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End