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Lead Image

Donna Grethen Promotional Card


Production Method




Donna Grethen

Illustrator: Donna Grethen
Creative Director: Sung Hee Kim
Project Manager: Rachel Link
Pressman: Courtney Starr




A good relationship between printer and designer leads to a quirky combination of perfect production and luscious line quality in this over-sized self-promotion for illustrator Donna Grethen. 




Quantity Produced


Production Cost

Production Time

2 Days

Dimensions (Width × Height × Depth)

6.5 × 6.5 in.

Page Count

Paper Stock

Neenah / Crane's Lettra / Fluorescent White / 110C

Number of Colors






Donna Grethen Promotional Card
Donna Grethen Promotional Card
Donna Grethen Promotional Card ---

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Project Description

With an impressive client list and an illustration style perfect for letterpress, it was bliss the second Donna's beautifully hand drawn line quality hit the paper. We've had the opportunity to work with Donna on several design projects, so it was rewarding to create something just for her to show off her work.

Production Lesson(s)

As with most letterpress projects, we learned something about our tools and resources. Whether it be learning exactly how paper stretches, ink viscosity effects the print, or that lever you really didn't quite understand until you hit and screwed something up. Each project leads to more confidence and the ability to push the limits.

Sometimes cranking a letterpress is a little like riding a horse...except wearing spurs probably wouldn't help.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 18, 2012


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

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Projects we've Concluded / Long- and short-lived efforts.

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