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Lead Image

Kaboom’s minimal business card expresses the group’s explosive nature without resorting to bomb clichés. This message will self-destruct.  



Kaboom Communication Design

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 in × 1.75 in

Page Count

Paper Stock

Number of Colors

Double hit of black


Varnish on white side



The Sans


Kaboom Communication Design Business Card
Kaboom Communication Design Business Card ---

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Project Description

This was the business card developed for Kaboom Communication Design. This was an exercise in simplicity and modernism. We avoided colors in our rebranding of the company because we wanted to highlight our work and needed a branding that would take second place to the work we produce. This business card was the first printed piece of our rebranding efforts. We endeavored to avoid clichés that would typically befall a company named "kaboom" and decided to use a simple typographic treatment to best express our "explosive" nature while showing enough class and restraint to communicate that we are a high end design bureau, and understand that space and form are the simple ingredients to making the loudest noise.

Production Lesson(s)

The greatest challenge we faced during this project was the practice of removing all unnecessary design elements. Cutting the fat. This challenge then became our mantra as we decided to pursue the limits of what we could leave out.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 20, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End