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Lead Image

Leo Burnett Dept. of Design Booklet


Production Method

Foil stamp



Leo Burnett Dept. of Design

Alex Fuller
Alisa Wolfson



Johns Byrne

Leo Burnett Dept. of Design’s hot and heavy self-promo piece for the 2012 Chicago AIGA members’ meeting is a guide to Chicago’s best places to take off all your clothes.  




Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

5.25 × 8.25 in.

Page Count


Paper Stock

Cougar / Smooth White / 100 text

Number of Colors




Saddle Stitch


Neue Haas Grotesk


Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet
Leo Burnett Dept. of Design Booklet ---

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Project Description

Heat was a self-initiated project to promote the Leo Burnett Dept. of Design at the 2012 Chicago AIGA members meeting. We wanted to build off a past project, Where the Wind Blows — An A–Z guide to Chicago — originally produced for the HOW conference last year. For the AIGA members meeting this summer we decided to build on the guide concept and explore seasonal themes in our city. "Heat" is a locals guide to all things hot in Chicago.

Production Lesson(s)

Mixing bright neon ink and body copy can lead to illegible crap.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 17, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End