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Lead Image

UNT’s nostalgic, custom-lettered holiday card reminds me that all I want for Christmas is that old-book-smell.

[Ed.’s Note: I realize this is eight months too late, but somehow it had fallen through the cracks of early-year holiday card posts. – Armin] 



University of North Texas Libraries

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors

1 Foil






University of North Texas Libraries Christmas Card
University of North Texas Libraries Christmas Card
University of North Texas Libraries Christmas Card ---

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Project Description

As a growing research institution, the University is attempting to increase their visual appeal system-wide. The Dean of the Libraries asked for a card that was elegant and beautiful while still keeping to a moderate budget. Being employed by the UNT Library System I had access to a countless amount of rare books and texts with beautiful covers, typography and printing methods. I wanted to reference this in the holiday card so I drew custom lettering and ornamentation reminiscent of old books found in our archives. We decided that we wanted that letterpress look while still harking to the holiday spirit and we thought that a silver foil on a green paper would be the most appropriate. I had a ton of fun working on this project and we are all very happy with the outcome.

Production Lesson(s)

There were two main issues we had to deal with when creating this piece. The first being which color foil and which color paper would print well together. We were very worried about contrast and we were restricted to using a green paper to represent the university. We made a ton of phone calls to different printers and professionals and we finally had enough confidence to choose the silver foil with the Neenah paper.

The other issue we had to deal with was the line width of the ornamentation, a lot of printers told us that the size was much too small to print. The only shop that assured us that it would print was Letterpress Graphics and we are very glad that we chose them as our final print provider!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 14, 2012


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Foil stamp
Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End