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Unwrapped: Not Usual Gift Ideas Brochure
Production Method
Offset
Design
George Gozum
Printing
Taylor Tocci & Co.
Uneven cover pages unveil a unique and unexpected gift guide for the uncharacteristic gift giver.
Client
Teddy Bear Holding, Inc.
Quantity Produced
1,000+
Production Cost
–
Production Time
2-3 Weeks
Dimensions (Width × Height × Depth)
6.25 × 8 × 0.25 in.
Page Count
44
Paper Stock
Mohawk / Via Vellum / Pure White / 80 cover / 216 gsm
Mohawk / Via Vellum / Pure White / 80 text / 118 gsm
Number of Colors
4/4
Varnishes
–
Binding
Saddle-Stitched
Typography
–
Project Description
Kate's Paperie in New York is famous for its unique gift wrapping. Our mandate was to produce a holiday gift guide that was equally creative in both looks and content, to enhance Kate's Paperie's image as not just a place for excellent gift wrapping, but also as an expert on the gifts inside. The cover design plays off the the title "Unwrapped" with layered, uneven sheets that only partially covered the booklet.Production Lesson(s)
While I had a good idea how I would design the interiors, the cover went through multiple iterations and concepts. The final cover idea came about when the title of the gift guide was changed from 'Boon' to 'Unwrapped'. Inspiration comes in the most unlikely places, and with the new title came the idea of partial covers that played off of the concept of wrapping and revealing. Aligning the uneven covers for binding was a little bit of a challenge, but fortunately our printer, Taylor Tocci, nailed it.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 13, 2012
Filed Under
Brochures
Offset
Tagged with
catalog
unique shape
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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