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Lead Image

Uneven cover pages unveil a unique and unexpected gift guide for the uncharacteristic gift giver.  



Teddy Bear Holding, Inc.

Quantity Produced


Production Cost

Production Time

2-3 Weeks

Dimensions (Width × Height × Depth)

6.25 × 8 × 0.25 in.

Page Count


Paper Stock

Mohawk / Via Vellum / Pure White / 80 cover / 216 gsm
Mohawk / Via Vellum / Pure White / 80 text / 118 gsm

Number of Colors







Unwrapped: Not Usual Gift Ideas Brochure
Unwrapped: Not Usual Gift Ideas Brochure
Unwrapped: Not Usual Gift Ideas Brochure
Unwrapped: Not Usual Gift Ideas Brochure
Unwrapped: Not Usual Gift Ideas Brochure
Unwrapped: Not Usual Gift Ideas Brochure ---

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Project Description

Kate's Paperie in New York is famous for its unique gift wrapping. Our mandate was to produce a holiday gift guide that was equally creative in both looks and content, to enhance Kate's Paperie's image as not just a place for excellent gift wrapping, but also as an expert on the gifts inside. The cover design plays off the the title "Unwrapped" with layered, uneven sheets that only partially covered the booklet.

Production Lesson(s)

While I had a good idea how I would design the interiors, the cover went through multiple iterations and concepts. The final cover idea came about when the title of the gift guide was changed from 'Boon' to 'Unwrapped'. Inspiration comes in the most unlikely places, and with the new title came the idea of partial covers that played off of the concept of wrapping and revealing. Aligning the uneven covers for binding was a little bit of a challenge, but fortunately our printer, Taylor Tocci, nailed it. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 13, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End